Artificial colouring can be used in highly expressive ways, for example, in The Darjeeling Limited. Wes Anderson. USA. 2007 sharp vivid colours that could represent the cultural diversity of India and its prospects for the characters. However, colours may be used to enhance the general themes and tones of a film as well as genre, if a film is an animation for children the audience would expect bright, cheerful colours as that is what would fit the plot, such as Toy Story. John Lasseter. USA. 1996. Similarly if it were a horror film the audience would expect dark colours to reflect dark plots. Different colouring could also enhance props and costume.
Naturalistic colouring is very realistic and wants the audience to think that the dietetic world is real. This could be used to provoke a highly emotive response from the audience or make the audience face issues that are happening around them. Most drama films use naturalistic lighting to draw in the audience and make them believe what is happening to provoke an emotive response, such as An Education. Lone Scherfig. UK. 2009.
Black and white can be used to make a statement about a film, this could be the historical effect or a link to something in the past, it could be to make the audience have a certain response or thought about a film, or even an event in a film, such as Schindlers List. Steven speilburg. USA 1994. Black and white might also be used for economical reasons.